You could make the most amazing social media campaign but then in three days everyone will have forgotten and be expecting more. What I do is leave the project for a day, meditate by focusing on not thinking about anything for an hour, get lost on a book for an hour, do a stream of consciousness writing for an hour and write everything that comes to mind about anything, then ride a bike hard for an hour. Then review my previous work with a fresh mind to see my blind spots. See through myself. What was I focused on? What are the deeper messages I am subconsciously portraying? Do I want to change those? What do I want to portray? Then talk to myself and ask if I can portray what I want to portray. Am I seeing the big picture?